“This will give us great firsthand feedback on how to optimize our innovation and create value for our consumers, our customers and us,” Mr. Kellogg is testing two ideas in limited markets, including a direct-to-consumer product offering focused on digestive health and a fully recyclable paper Pringles can in a partnership with a retailer in Europe. “In 2021, we will launch innovation across the whole of this range, from Veggie Meatballs and Bites to our new Incogmeato Chik'n Nuggets and Bites.”Įxperimentation and quick market feedback are central to Kellogg’s revamped approach to innovation, Mr. This includes a meat alternative, plant-based protein range in Morningstar Farms and its recently launched subline, Incogmeato. “Remember, we are extremely well placed for consumers’ move toward plant-based eating because we have an overall portfolio that is 86% pure plant-based. “And then there’s another area that even merits its own mention, our Morningstar Farms range of plant-based foods,” Mr. Products include Kashi cereal and Special K snack bars that were developed for the ketogenic diet, as well as Kellogg’s portfolio of ready-to-eat cereals that are high in fiber. “In addition, many consumers are turning their attention to their gut health and the support of their immune system.” 17 presentation at the Consumer Analyst Group of New York virtual conference.
“We’re addressing this through zero- or low-sugar variants of our foods across the globe and a range of keto-friendly and plant-based protein foods,” he said during a Feb. As much as I would love to see 100 more floats that incorporate my favorite cereals, for now, this one does the trick.The second area of innovation, well-being, responds to a significant rise in overall interest in health and wellness, Mr. This sticky paste was so good that I timed how I ate all the other ingredients to make sure that it was in every bite.
The S'mores float successfully spreads the joy out across a freezing cold mug, beginning with cream soda and building upwards to chocolate ice cream, marshmallow fluff, whipped cream, Hershey’s chocolate sauce and an artfully placed graham cracker on top. Whether you’re a fan of the traditional dessert or Smorz cereal, this float is a must-try in every regard. I was going to have to get creative.Įventually, I found a worthy treat at Fitz’s in The Loop: the S’mores float.Īlthough the S’mores float is a play on the backyard bonfire treat, it reminds me of one of my favorite cereals, Kellogg’s Smorz therefore, I am counting it. I also found that Strange Donuts is planning on featuring a Captain Crunch doughnut, but alas, this Maplewood doughnut shop hasn't yet opened. So I set out to find a suitable substitute.Īfter scouring menus, I discovered that Sanctuaria recently featured chocolate chip cookies with a Cinnamon Toast Crunch ganache, but it was only on the menu as a temporary dessert. Unfortunately, this drink can only be found hundreds of miles away in Atlanta. Captain Crunch and milkshakes? Two foods that I ravenously binge on when I need to raise my serotonin levels – placed in harmony? Perfection. At Blais' restaurant Flip Burger Boutique, he serves Captain Crunch milkshakes crafted with liquid nitrogen.
(I also still get a kick out of calling adults by their first names!) However, some parts of me really don’t change I’m not ashamed to confess that my food of choice is still cereal.Īs much as I enjoy chomping through bowls of sugary cereal in the privacy of my own home, as of late (in my new adult life), I have found myself wishing there were restaurants that incorporated my favorite crunchy carb.Īfter doing some research on the celebrity chef, Richard Blais, I stumbled upon what might be the greatest homage to the blessed boxed breakfast. As a 19-year-old, I can’t help but admit how sleek I feel to finally be an adult with financial responsibilities and no mom-and-dad rules to follow.